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P A S T P R O J E C T S
MAPLE LEAF SPORTS & ENTERTAINMENT (MLSE)
August 2011 - December 2024
Game Day Operations and Special Events, Toronto Maple Leafs
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Assisting in the execution of the game day events and promotions and special guests
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Assisting with Toronto Maple Leafs events including: Outdoor Practices, Draft Parties & Fan Appreciation Events
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Assisted with the game operations for the NHL's World Cup of Hockey 2016
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BIG MACHINE LABEL GROUP CANADA
January 2022 - December 2024
Digital Marketing & Events Consultant
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Overseeing digital marketing, social strategy, contesting, influencer engagement, and assisted with marketing effort across Canada.
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Lead on showcases, and partner events for BMLG roster across Canada
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PWHL Toronto
February 2024
Show Caller
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Overseeing the scripting, timing and pre-game media grids, as well as executing and show calling the game in conjunction with TSN media partners and key league stakeholders in-arena at Mattamy Athletic Centre
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MUSKOKA MUSIC FESTIVAL & DOCKSIDE FESTIVAL OF THE ARTS
June 2022 - June 2024
Event Site Director
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Overseeing all on site elements for the two festivals in Gravenhurst, ON including partnership fulfillment, event logistics and execution on site
COLLISION CONFERENCE
May 2019, June 2022, June 2024
Media Village Manager
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Responsible for managing the on-site logistics & execution for the Media Village, and volunteer staffing
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KITCHENER RANGERS HOCKEY CLUB
August 2021-August 2024
Game Operations Manager and In-Arena Host
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Overseeing game operations, contributing to social media strategy and execution and events
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SAKAMOTO MUSIC
January 2022 - December 2023
Digital Marketing Consultant
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Implementing digital marketing, social strategy, and digital ad campaigns
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Worked on campaigns for: Raquel Cole, Chris Buck, River Town Saints, Hailey Benedict and Aaron Goodvin
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CANADIAN FOOTBALL LEAGUE ALUMNI ASSOCIATION
May 2015 - November 2023
Manager, Events
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Responsible for the organization and execution of CFLAA events including: STILL MOSCA and The Grey Cup Festival
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2023 COUNTRY MUSIC WEEK & THE CANADIAN COUNTRY MUSIC AWARDS - Hamilton
November 2022 - September 2023
Host Organizing Committee Chair, Volunteers
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Working in conjunction with the CCMA as a member of the 2023 HOC (formerly 2020), overseeing volunteer recruitment, training, event planning and on-site execution
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IIHF WOMEN'S WORLD CHAMPIONSHIP 2023
April 2023
Show Caller
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Working in conjunction with Hockey Canada to review scripting, timing, television pre-game ceremonies and show calling the games
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HELPING HEROES HEAL FOUNDATION
May 2020-May 2023
Director, Marketing + Events
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Overseeing the marketing strategy, foundation branding, communications and event management
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2022 COUNTRY MUSIC WEEK & THE CANADIAN COUNTRY MUSIC AWARDS - Calgary
August 2022 - September 2022
Events Manager
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Working in conjunction with the CCMA as a member of the 2022 Events Team, overseeing all National Music Centre events such as FanFest, Songwriters' Series, + Opening Reception
2021 COUNTRY MUSIC WEEK & THE CANADIAN COUNTRY MUSIC AWARDS - London
October 2020 - November 2021
Host Organizing Committee Chair, Volunteers
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Working in conjunction with the CCMA as a member of the 2021 HOC, overseeing volunteer recruitment, training, event planning and on-site execution
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SPRUCE VINTAGE
May 2020 - December 2020
Director, Branding + Content
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Overseeing the branding and marketing strategy, communications and digital content
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WARNER MUSIC CANADA
September 2018 - December 2021
Social Media & Content Coordinator
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Writing website content, reviews, and social media coverage for the Warner Music Canada + Complete Country brands
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​THE HAMILTON BULLDOGS HOCKEY CLUB
August 2017 - June 2021
Manager, Game Day & Community Relations
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Managing all in-game elements, promotions and activations, along with community outreach initiatives
HEROES HOCKEY CHALLENGE
September 2019 - March 2020
Donations Manager
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Responsible for soliciting donations and managing the silent auction portion of the gala and community events
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THE CHL/NHL KUBOTA TOP PROSPECTS GAME
July 2019-January 2020
Host Team Game Operations Manager & In-Arena Host
Responsible for the organization and execution of all in game elements, staffing, sponsorship fulfillment and hosting​​​​​
EXSPORTISE MARKETING INC.
July 2008 - August 2019
Director of Events
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Responsible for the organization and execution of over fifteen charity golf tournaments, including the Bruce Boudreau-John Anderson Celebrity Classic Golf Tournament in 2009 and 2010, and the GTHL Legacy Classic Celebrity Golf Tournament from 2011-2019
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Responsible for overseeing all aspects of the events, including recruiting celebrities, acting as media liaison, selling sponsorships, organizing meetings, promotion, registration, billing, financial statements, on course activities, prizing and auction items, food and beverage and volunteer screening
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GTHL LEGACY CLASSIC GOLF TOURNAMENT
May 2011-August 2019
Event Manager
Responsible for the organization and execution of all annual golf tournaments to support the GTHL Legacy Fund
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JUNOS LONDON 2019
March 2018-March 2019
Juno Fest Volunteer Coordinator & Host Organizing Committee
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Responsible for managing the logistics for all JUNO Fest volunteers, and overseeing the HOC volunteer needs
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LUCKNOW’S MUSIC IN THE FIELDS COUNTRY MUSIC FESTIVAL
July 2012 - October 2018
Organizing Committee Director & Street Team Promotions Director
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Responsible for managing the promotions and staff involved in the grassroots level marketing campaigns, social media marketing and the Street Team brand activations
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Working with the sponsorship and marketing team to develop and execute creative partnership strategies
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2018 COUNTRY MUSIC WEEK & THE CANADIAN COUNTRY MUSIC AWARDS - Hamilton
August 2017- September 2018
Host Organizing Committee Chair, Volunteers
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Working in conjunction with the CCMA as a member of the 2018 HOC, overseeing volunteer recruitment, training, event planning and on-site execution
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THE HERITAGE CUP (LACROSSE)
August 2017 - October 2017
Manager, Game Operations
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Overseeing the Game Presentation, sponsor activation elements, scripting and in-game event logistics for the 2017 Heritage Cup in Hamilton
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THE INVICTUS GAMES
January 2017 - October 2017
Nation Relations, Team USA
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Assisting with the organization and execution of the 2017 Invictus Games in Toronto, managing Team USA
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KWITTKEN
August 2017
Publicity & Social Media - The Invictus Games Flag Tour
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Traveled across British Columbia to oversee the public relations and social media on site during the launch of the 2017 Invictus Games National Flag Tour
IIHF WORLD JUNIOR HOCKEY CHAMPIONSHIP April 2016 – January 2017
Host Organizing Committee - Lead Coordinator, Fan Engagement
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Serving on the HOC, focusing on Game Operations and Hospitality for Hockey Canada: in charge of all fan engagement duties in and out of the venue for the 2017 IIHF World Junior Championship in Toronto including Fan Fest and Game Operations.
REPUBLIC LIVE – BOOTS AND HEARTS/WAYHOME MUSIC & ARTS FESTIVAL
August 2012 - August 2016
Festival Sponsorship/VIP Liaison
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Managing brand activations on site and ensuring fulfillment of pre-festival contract deliverables for all partners
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Working with the Media, Marketing and Artist Hospitality teams to ensure all runs smoothly on site from a partnership standpoint
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CANADIAN COUNTRY MUSIC WEEK
November 2015 – September 2016
Host Organizing Committee
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Serving on the HOC for the 2016 CCMA Country Music Week in London, Ontario: vetting, scheduling and overseeing the volunteer team, and organization of the Volunteer Lounge, and Volunteer Appreciation event.
2014 MASTERCARD MEMORIAL CUP - LONDON
August 2013 – June 2014
Host Organizing Committee & Event Coordinator
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Assisting in the organization and execution of the MasterCard Memorial Cup Fan Fest and Golf Tournament
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Assisting with brand activation, event set up, festival musical guests and talent, and charitable fundraising
NATIONAL FOOTBALL LEAGUE CANADA
August 2013 – October 2013
Project Coordinator, NFL on Campus
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Assisting in the organization and execution of the game day events and promotions on university campuses on behalf of the National Football League Canada. This includes: brand activation, event set up and research/data building
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THE LONDON KNIGHTS HOCKEY CLUB
September 2004- May 2013
Marketing, Merchandise & Box-Office Associate
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Assisting with the organization and execution of the 2005 MasterCard Memorial Cup promotional events
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Developed sales and marketing experience working in the Marketing, Merchandise & Ticketing departments setting up in-store promotions, ordering product and managing ticket sales
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THE KEE TO COUNTRY CONCERT SERIES (CABIN MEDIA)
September 2013 – 2016
Event Co-Chair
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Assisting in the organization and execution of the Kee to Country Concert Series at the Kee to Bala in Bala, ON
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Assisting with fan experience activations, media relations and corporate partnerships
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DINE ALONE RECORDS
April 2016 - August 2016
Wax on Wheels - Events Assistant
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Assisting with the brand activation of Wax on Wheels at various summer events